Welcome to Nya vägar
Trends. Sustainability. Business Innovation.
We help organizations navigate complexity, anticipate change, and design impactful futures.
Our Previous Clients
Our Services
What we do for your business?
We design and implement business strategies that drive innovation, unlock new value, and drive meaningful transformation – powered by trend foresight, tech, sustainability, and what truly moves people.
AI Strategy
We design tailored strategies to integrate AI into your business, driving efficiency, innovation, and long-term growth.
Business Design & Innovation
We design innovative business models that turn ideas into scalable, future-ready solutions.
Entrepreneurship
We ignite entrepreneurial thinking — equipping teams to design and launch innovative ventures from the inside out.
Sustainability
We integrate sustainability into your core strategy — aligning business growth with long-term impact.
Social Innovation
We design solutions that tackle social challenges with creativity, collaboration, and systemic impact.
Futures
From trends to strategy — we help companies to design futures that guide innovation and shape what's next.
About Us
We are a strategic business consultancy, future-focused visions into actionable strategies through deep insight into evolving human and market behaviors.
In an increasingly complex world, companies need more than just traditional strategy—they need a roadmap that adapts, anticipates, and accelerates. That’s where we come in.
We partner with leaders, innovators, and changemakers to co-create the future of their industries—combining behavioral insight, trend analysis, and bold strategy to unlock new value and drive long-term growth.
Featured Work
Featured work things we've made.
A global portfolio shaped across tech ecosystems — from São Paulo to London, Munique to Stockholm — co-creating bold solutions with startups, corporates, governments, and NGOs in fields like Health, Food, Bio, Finance, Sports, and Music Tech.
Stockholm’s Innovation Ecosystem
Over eight years, we partnered with Universities, Governmental Agencies, and leading corporates to transform Stockholm into a global leader in innovation.
Through strategic ecosystem design, we create the Urban Hubs of Innovation concept — a bold framework that integrates talent, technology, and city infrastructure to drive cross-sector collaboration and sustainable development.
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Embedding Sustainability in Engineering
We partnered with an engineering company to embed sustainability into both its internal operations and external service offerings. Together, we implemented sustainable practices across the organization.
And through our business design approach, we helped the company envision and develop new sustainability-driven service offerings — expanding their model to include consulting in green economy, low carbon emissions, renewable energy, and ESG-aligned engineering solutions.
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Unlocking Regional Innovation in Bavaria
Over a three-year collaboration with governmental agencies and a business local partner, we led a strategic initiative to develop new business opportunities across the Bavarian Alps region.
By combining innovation strategy and foresight, we uncovered untapped potential in Bavaria’s tourism, sports, and local business sectors.
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Our Approach
Foresight. Insight. Impact.
A strategic methodology combining foresight, business design, and behavioral insight to unlock innovation and guide future-ready decisions.
Research
We conduct strategic research that blends trend analysis, behavioral insight, and ecosystem mapping to uncover emerging opportunities.
Decode
We decode emerging signals, market shifts, and behavioral patterns to transform uncertainty into strategic insights that guide innovation.
Collaborate
We work closely with clients, stakeholders, and ecosystems to shape solutions grounded in collective intelligence. This collaborative process aligns visions, builds trust, and drives strategic outcomes with lasting impact.
Co-Create
We facilitate co-creation by bringing together—clients, communities, and partners—to design and shape future-focused solutions, that ensures innovative strategies, and ready for seamless implementation.
Co-Action
We activate strategies through structured implementation, guiding organizations to execute innovation with purpose. By integrating foresight, business design, and collaboration, we ensure solutions are delivered effectively across teams, ecosystems, and timelines.